Our first, well-deserved holidays
24 June, 2010
About time, that’s what I say!
But here are all my friends in a tizz over the fateful question: what to pack?
To offer a solution (and to stop my mobile from ringing…), here’s my selection of must-packs for summer 2010: the cult items i’ll be taking with me wherever I go (not that I’ve any idea yet, but never mind!). The main rules to follow are: light, comfortable and multi-purpose.
Let’s start with the bikini, because seaside holidays are my favourite (although at the end of August I wouldn’t mind a trip to the mountains to relax before diving back into the fray…). My favourite this year’s the [...]
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“Max Mara Face of the Future Award” in L.A.
10 June, 2010
What a star-studded night we’ve just spent in Los Angeles with Women in Film, the association that presents awards to women [...]
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We’ve seen it all now…including the Chinese!
31 May, 2010
We had two group of visitors from China at our offices in Reggio Emilia last week, one from the Modern Weekly magazine and another from The Ultimate Luxury TV show, 8 people in all.
They came to Italy to report on our company, accompanied by our PR colleagues from Shanghai, and we spent 7 days with [...]
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Lucky girls!
27 May, 2010
I’m talking about the three lucky winners of the “Vinci la Moda” competition Sportmax organised in collaboration with the [...]
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Weekend Backstage Video
18 May, 2010
Hi there Girls!
I’ve got to tell you about the backstage video of the campaign for the MaxMara weekend collection, which we shot in New York and which you’ll be able to see on the website. For obvious reasons (I’d just split with my boyfriend, and we did the filming on Valentine’s [...]
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European Photography 2010
11 May, 2010
Girls, friends, ALL OF YOU out there!!!
If you like photography, if you and your camera are inseparable and you fancy a peek into the secrets of lighting and what can be captured on film, then head for Reggio Emilia. And not just because…you’ll find the headquarters of MaxMara (although [...]
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American Women
10 May, 2010
Well, how’s it going with the season’s cult items, then?
I’m anxious to hear your comments, girls!
While we’re on [...]
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The season’s must-haves
5 May, 2010
Hi there Cherie
you asked me what this season’s must-haves are, to save you time trend-spotting around shop windows. Here’s my [...]
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Posting back
28 April, 2010
Hi there Cherie (I’ll answer you in the next post on the season’s must-haves) and hi to all the rest of you! I am back at last!
Sorry I’ve been away so long (I was dying to post, but I just wasn’t able to update my blog).I’ve been through a bit of an upheaval lately; I’ll [...]
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The frenzy before the shows
25 February, 2010
Hey guys, I’ve got a top-secret exclusive for you…..before the press gets hold of it and everyone finds out…a real [...]
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