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September 2010

Our first, well-deserved holidays

EmilieJune 24th, 2010

About time, that’s what I say! But here are all my friends in a tizz over the fateful question: what to pack? To offer a solution (and to stop my mobile from ringing…), here’s my selection of must-packs for summer 2010: the cult items i’ll be taking with me wherever I go (not that I’ve any idea yet, but never mind!). The main rules to follow are: light, comfortable and multi-purpose. Let’s start with the bikini, because seaside holidays are my favourite (although at the end of August I wouldn’t mind a trip to the mountains to relax before diving back into the fray…). My favourite this year’s the [...]

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“Max Mara Face of the Future Award” in L.A.

June 10th, 2010Emilie

What a star-studded night we’ve just spent in Los Angeles with Women in Film, the association that presents award [...]

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We’ve seen it all now…including the Chinese!

May 31st, 2010Emilie

We had two group of visitors from China at our offices in Reggio Emilia last week, one from the Modern Weekly magazine and another from The Ultimate Luxury TV show, 8 people in all. They came to Italy to report on our company, accompanied by our PR colleagues from Shanghai, and we spent 7 days with [...]

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Lucky girls!

May 27th, 2010Emilie

I’m talking about the three lucky winners of the “Vinci la Moda” competition Sportmax organised in collaborat [...]

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Weekend Backstage Video

May 18th, 2010Emilie

Hi there Girls! I’ve got to tell you about the backstage video of the campaign for the MaxMara weekend collection, which we shot in New York and which you’ll be able to see on the website. For obvious reasons (I’d just split with my boyfriend, and we did the filming on Valentine’s day, [...]

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American Women

May 10th, 2010Emilie

Well, how’s it going with the season’s cult items, then? I’m anxious to hear your comments, girls! Wh [...]

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The season’s must-haves

May 5th, 2010Emilie

Hi there Cherie you asked me what this season’s must-haves are, to save you time trend-spotting around shop windo [...]

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The frenzy before the shows

February 25th, 2010Emilie

Hey guys, I’ve got a top-secret exclusive for you…..before the press gets hold of it and everyone finds out [...]

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now: it’s show time!

January 28th, 2010Emilie

Hi and Happy New Year to all! Brrr, it’s freezing here in Milan! How was the return to work? I hardly had time to [...]

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Shopaholics

November 6th, 2009Emilie

A big thanks to you all for your comments and your interest in my job. On that particular subject, and on how I came to [...]

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