Our first, well-deserved holidays
June 24th, 2010
About time, that’s what I say!
But here are all my friends in a tizz over the fateful question: what to pack?
To offer a solution (and to stop my mobile from ringing…), here’s my selection of must-packs for summer 2010: the cult items i’ll be taking with me wherever I go (not that I’ve any idea yet, but never mind!). The main rules to follow are: light, comfortable and multi-purpose.
Let’s start with the bikini, because seaside holidays are my favourite (although at the end of August I wouldn’t mind a trip to the mountains to relax before diving back into the fray…). My favourite this year’s the [...]
“Max Mara Face of the Future Award” in L.A.
June 10th, 2010
What a star-studded night we’ve just spent in Los Angeles with Women in Film, the association that presents award [...]
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We’ve seen it all now…including the Chinese!
May 31st, 2010
We had two group of visitors from China at our offices in Reggio Emilia last week, one from the Modern Weekly magazine and another from The Ultimate Luxury TV show, 8 people in all.
They came to Italy to report on our company, accompanied by our PR colleagues from Shanghai, and we spent 7 days with [...]
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Lucky girls!
May 27th, 2010
I’m talking about the three lucky winners of the “Vinci la Moda” competition Sportmax organised in collaborat [...]
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Weekend Backstage Video
May 18th, 2010
Hi there Girls!
I’ve got to tell you about the backstage video of the campaign for the MaxMara weekend collection, which we shot in New York and which you’ll be able to see on the website. For obvious reasons (I’d just split with my boyfriend, and we did the filming on Valentine’s day, [...]
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European Photography 2010
May 11th, 2010
Girls, friends, ALL OF YOU out there!!!
If you like photography, if you and your camera are inseparable and you fancy a peek into the secrets of lighting and what can be captured on film, then head for Reggio Emilia. And not just because…you’ll find the headquarters of MaxMara (although that’ [...]
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American Women
May 10th, 2010
Well, how’s it going with the season’s cult items, then?
I’m anxious to hear your comments, girls!
Wh [...]
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The season’s must-haves
May 5th, 2010
Hi there Cherie
you asked me what this season’s must-haves are, to save you time trend-spotting around shop windo [...]
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Posting back
April 28th, 2010
Hi there Cherie (I’ll answer you in the next post on the season’s must-haves) and hi to all the rest of you! I am back at last!
Sorry I’ve been away so long (I was dying to post, but I just wasn’t able to update my blog).I’ve been through a bit of an upheaval lately; I’ll [ [...]
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The frenzy before the shows
February 25th, 2010
Hey guys, I’ve got a top-secret exclusive for you…..before the press gets hold of it and everyone finds out [...]
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