Sportmax fashion show
September 30th, 2009
Sportmax: the show is at eleven, so we get to the fair at 8.30.
Make up artists and hairdressers have to arrive together with the models at least two hours earlier in order to get their make up and hair ready.
All the looks are transferred from our offices to the fair (Sportmax left the office at one in the morning). Divided up on stands, with their bags and shoes, each one for each model, who is helped into the three different outfits by the dressers. Behind the scenes, the creative director Grazia Malagoli coordinates and checks everything, talking to journalists from the daily [...]
After the fashion show…
September 30th, 2009
The fashion shows are over, you can see them online (please send your comments and questions. I know the technical details, if I don’t know I know who to ask).
What a week! It started last Monday, when our Sportmax and Max Mara staff, dressmakers and creative directors from the headquarters in Reggio Emilia [...]
Comments (0)
Christmas meeting
September 23rd, 2009
First of all: thanks for the comments! I hope to get many of them… and don’t forget – if you have any questio [...]
Comments (0)
Runway Show
September 17th, 2009
Make a note of these two days in your diaries: 25th and 26th September – they’re our fashion shows, Sportmax and Ma [...]
Comments (0)
Nice to meet you
September 17th, 2009
Hi everybody! I’m Emilie and this is my very first post. I work in the Max Mara press office and I’m writing straig [...]
Comments (0)
Comments (0)