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September 2010

Max Mara Art Prize for Women

EmilieOctober 29th, 2009

Have I ever told you that the pace at work is fast and furious and while I’m busy working on one thing, I’ll be handling two or three other things at the same time? Well, let me tell you now. When I got back from New York, I immediately rushed off to ... Reggio Emilia where we're based and where the Maramotti art collection is located. The reason for the rush was the vernissage of the work by artist Hannah Rickards, winner of the second edition of the ‘MaxMara Art Prize for Women 2007/2009’, a competition for female artists living in the United Kingdom. Reggio Emilia was awash with journalists from Germany, Great Britain, Russia and Italy along with collectors, [...]

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Leaving for New York

October 23rd, 2009Emilie

Hi there girls! As some of you have rightly commented, I do have a fantastic job… here I am about to jet off to New Y [...]

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My Little Black Dress

October 15th, 2009Emilie

33 tube dresses. All 33 of them on the catwalk. That’s right – another show is set for Thursday 15th. And it will b [...]

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The organization of the Press Day

October 9th, 2009Emilie

And now I will bring you up to date on what I am doing now, in my role as junior pr officer. With my colleagues, I am organising the fateful Press Day. As you may imagine, this is a day dedicated to the press in which we present the collections of all our different brands. The journalists arrive [...]

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To be junior Pr

October 9th, 2009Emilie

My dears, thank you very, very much for your comments and compliments! In the meantime, let me reply to the person who asked me what you have to do to get a job like mine (which, I hasten to add, apart from the fashion shows, has its fair share of trouble, even though I have to admit [...]

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Max Mara fashion show

October 2nd, 2009Emilie

The first thing that comes to mind about the Max Mara fashion show is Anna Wintour’s record-breaking speedy exit at t [...]

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The work after the fashion show

October 2nd, 2009Emilie

After the Sportmax show, I stayed at the fair waiting for the beta copies of the films to send to the TV stations. My colleagues went back to our offices and started editing the show photos, selecting the strongest and most iconic ones to send to the daily papers, websites and blogs. Once we get back to [...]

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