Shopaholics
6 November, 2009
A big thanks to you all for your comments and your interest in my job.
On that particular subject, and on how I came to work in the press office, you might like to take a look at one of my posts from a while back where I explained how I got here. And if you’ve got any doubts, questions or the like, don’t hesitate to drop me a line again. To those of you who asked if it’s a job men can do too, the answer’s YEEES – in fact the Big Boss, our “world leader” is a man!!! So hang in there: sooner or later you might just be joining us.
Now where were we? Last week in the showroom we had the sale of the sample collection for the press – a sort of organised mayhem that we PR officers have to take it in turns to keep an eye on. Sure, we know the product, but you could hardly call us sales assistants. Not that that stops us from being consulted and asked for our opinions by the journalists that pass through the showroom in groups to do some shopping from morning to lunchtime and right on into the afternoon. One of them asked me – in this order – for: a jacket for cycling: one for bridge with the ladies; a little something for an evening at La Scala, and a short coat for taking the kids to school. Everyone has their particular needs and wants!
The most popular article was undoubtedly the coat. Some of the women come here with a specific item in mind, and they find it, although perhaps not in their size (the sample collection items are all size 42); they try it on all the same, or they beg me to find the right size… which of course we don’t have, just as we don’t have the article in another colour, or a different version (the sample collection has to be taken as is, but you know how it is – sometimes our heart rules our head!).
There’s such a buzz, such a shopping frenzy that some of the journalists spot an article they fancy on a colleague’s stand and they “option” it just in case the colleague decides against it. Another thing I’ve seen is one woman trying on another’s own shirt that she’s just taken off to try on a dress. It’s just chaos! And then there was an editor-in-chief that went away with a whole series of clothes because – so she says – she swaps them with her 15-year-old daughter; and the advertising manager of a well-known publishing company who did nothing but complain because all the coats were too big for her (would you complain about being a size 38?) and then ended up taking every last pair of boots we had!
As for the secretary of a weekly magazine who went home with two left-hand Sportmax gloves in the general bedlam of it all, let’s just hope she doesn’t think it’s this season’s fashion!
We’re ready to get her phone call!
Catch you all very soon.




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