September 2010

My dears, thank you very, very much for your comments and compliments! In the meantime, let me reply to the person who asked me what you have to do to get a job like mine (which, I hasten to add, apart from the fashion shows, has its fair share of trouble, even though I have to admit that I love it). So: there are several paths that lead to a press office like the one in Max Mara. I will tell you my own. After graduating in Literature, I sent my CV to the communications office, applying for an internship. If the time is right (there's a special event on the way, or someone absent...on maternity leave), they call you for an interview. I don’t recommend a fashion fanatics’ outfit, nor a total Max Mara look (that would be just too much ....), but simply your own personal style. In my case: my mother’s belt with antiqued crystals, which, I think, hit the mark. Required skills: fluent in English, at least, so much the better if there’s another language too. Organisational and strategic skills, concentration, knowledge of different media (blogs, fashion monthlies, daily papers). Oh, and I forgot a passion for fashion and humility, because I take for granted that you consider these to be crucial. Because here you have everything to learn! But it is well worth it.